Build sales pages, landing pages and complete sites with a visual section editor, shared site navigation and real draft publishing.
- Complete design families
- Visual section editor
- Shared site sections

Excluding VAT · free during the beta
Because your time is worth something too. When the page, checkout, course and welcome email belong together, you can spend more of it creating. And your customer gets an experience you can feel proud of.
Start with a course and add more when it makes sense. The same contacts, material and workspace come with you.
Follow a purchase through IdunWhy choose Idun Blue?
You have the notes, recordings and experience. Give them a structure, a page and a price. In Idun, you can take them all the way to a course people can buy.
Your colours. Your images. Your domain. Make a site and course experience that feel like your work, before anyone has read the first line.
A recorded course can reach new paying learners. A membership can bring recurring payments. Choose how your knowledge becomes part of your living.
Keep the course, conversations and next gathering close. Members have a place to return to, and the relationship continues after the purchase.
The page, offer, purchase and welcome email belong together. You do not need to move the same contact between tools to deliver a course.
Try an idea. Change the image. Ask for help with the words. Watch the page take shape and make it yours. Opening Idun should feel like an invitation to create.
Open a category for the full detail. Each feature has its own page with examples and explanations.
Build sales pages, landing pages and complete sites with a visual section editor, shared site navigation and real draft publishing.
Publish articles on your own site with drafts, custom URLs, sharing images and SEO fields you can review before publishing.
Build signup, contact and application forms that create a contact, store the response and start the right follow-up.
Connect your own domain to the website, verify DNS and follow SSL activation from Studio.
Publish a fast, branded link page on your own domain and see which links people choose.
Turn a visitor into a contact with a signup page, form and email follow-up that belong together.
Modules and lessons with video, audio and text, content released over time, quizzes inside the lessons, and progress that follows the member between devices.
What your members open: courses, community, bookings and purchases in one place, built for the phone and available on your own domain.
Store and reuse images, video, audio and documents across pages, courses, email and social publishing.
Create courses people can listen to, with audio, text and practices in one member experience.
Idun transcribes your course videos, event replays and podcast episodes, so members get subtitles and you get a text to work from.
Upload or import a podcast, publish real RSS feeds and track listening without separating the show from the rest of your business.
Put workbooks, guides and templates where learners use them: inside your course lessons.
Put quizzes in your course lessons, grade the answers automatically and let the result count towards the course certificate.
Give the person who completes your course a personal certificate, with your own template, a public verification code and a download for the member.
Payments go to your own Stripe account. One-off purchases, subscriptions and instalments, with Swedish and EU VAT calculated.
Send Swedish invoices as PDFs straight from Idun, with payment terms, credit notes, recurring monthly invoices and a Swish QR code on the invoice.
Switch on a friskvårdsbidrag receipt for an offer. Your Swedish buyers get a receipt with your organisation number, the activity and the VAT to hand to their employer.
Create percentage or fixed discounts, limit where and when they work and add relevant extras at checkout.
Let people book intro calls and sessions on your own page, free or paid, with a calendar file and reminders.
Go live in your own room in the browser or through your Zoom link, with registration, a seat cap, waitlist, reminders, recording and a replay with subtitles.
Sell a fixed number of sessions, let clients book their remaining time and keep applications, notes and history together.
Sell a physical product with variants, stock and delivery, and combine it with digital course access.
Keep leads, subscribers, customers and members in one searchable people view with tags, consent status and activity history.
Broadcasts, multi-step sequences and automations triggered by purchases, tags and course progress — in the same system as everything else.
Let purchases, forms, bookings, tags and course progress start email, access and follow-up in clear workflows.
Rooms, posts and moderation in the same place as the courses your members bought — not in a Facebook group you don't own.
Plan Instagram content, schedule publishing and follow how posts perform, from Studio.
Use the included Idun AI, or your own ChatGPT or Claude. Create and edit courses, pages, offers and email in your workspace.
Follow sales, members, course progress and email. See what works and where the next improvement matters.
Connect Meta Ads, Google Ads and Google Analytics to your workspace and read results alongside offers and purchases.
Set your identity, use your own domain and invite team members with roles that fit their work.
Connect Idun to the systems you keep through signed outgoing events and a documented workspace API.
Choose the built-in AI, or work with your own ChatGPT or Claude. The same Idun. Your way of creating.
Your built-in AI is already there, working with your courses, pages, offers and email. Give it your material and a clear brief. Open and edit the result in Studio.
No separate AI subscription required. Fair use applies.How to connect your AIDraft a sales page for my course. Use the course content and my voice. Save it as a draft.
Use your ChatGPT account through Codex in Studio for Mac. You can also connect Idun to a ChatGPT client that supports custom MCP connections and work from the AI environment you already use.
Your subscription limits apply. Custom connections and available tools depend on your client and plan.How to connect your AIRead my course in Idun. Prepare three welcome emails and save a sequence for me to review.
Use your Claude subscription through Claude Code in Studio for Mac, or connect from a Claude client with MCP support. The Idun plugin helps you get started in Claude Code and Codex.
Your subscription limits apply. Your own Anthropic or OpenAI API key is another option in Studio.How to connect your AIReview my launch. Show what is ready and what still needs work before I invite people.
How the platform price fits with the rest of your business.
Free during the beta, then SEK 1,000 per month excl. VAT. The full platform and Idun AI are included under fair use.
We take 0% of your sales. Your customers’ money goes to your own Stripe account, and you pay only Stripe’s own fees.
Domain names and external services are paid to their providers. If you choose your own AI, its subscription or API rates apply. Idun’s built-in AI needs no separate subscription.
This is the price when we open to the first creators. If it changes, we will tell you at least 30 days ahead and you can cancel before the new price applies.
The price is in Swedish kronor and excludes VAT. VAT is added where applicable. We discuss any special capacity or migration needs together.
Calculate the cost of the tools you use todayThe platform to create, sell and deliver: courses, website, offers, email, automations, bookings, community and Idun AI. The overview also shows specialist features enabled when needed. Limited-beta features are labelled separately.
No. Idun AI is included under fair use. If you prefer your own ChatGPT or Claude, you use your own subscription and its limits. Usage with your own API key is billed by the AI provider.
VAT applies where relevant. Stripe charges its own processing fees. You buy and renew your domain with your domain provider. Your own AI subscriptions, API usage and other external services are separate. We agree any special capacity or migration help before you accept.
Idun takes a 0% platform fee. Connect your own Stripe account and customer payments arrive there. Stripe processing fees apply.
The core is active from the start. Podcast hosting, physical products, coaching packages, certificates and wellness allowance receipts can be enabled when you need them. They are part of the platform. Features labelled limited beta are being tested with selected workspaces.
Yes, we plan the move together. Review the courses, videos, contacts, consent records, offers and domain you want to bring. Scope and any assistance are agreed before the move; existing subscriptions need their own migration plan.
When you receive an external place and accept the offer. The waitlist is free, requires no card and starts no subscription. The internal beta is separate and closed.
Fair use applies. We measure what gets built and how much AI is used, and if a single account draws enough to affect everyone else we set a limit. You hear it from us before it applies — never after.
This is the price when we open to the first creators. If it changes, we will tell you at least 30 days ahead and you can cancel before the new price applies.
Give it a chance. Join the waitlist and we will let you know when you can start creating in Idun.