What does Idun Blue cost?SEK 1,000/month excl. VAT

One price. Everything included.

Free during the beta. Then SEK 1,000 a month for the whole platform: courses, website, podcast, Instagram, email list, community, checkout and Idun AI. No tiers, no add-ons, no cut of your sales.

Show me everything that is included ↓

The tools you pay for today often add up to SEK 1,700 a month. Kajabi Basic costs SEK 1,795.

Hanna laughing in the sunshine
Hanna, creating and selling with Idun
All of Idun Blue
1,000SEK / month

Excluding VAT · free during the beta

  • Courses, website, podcast, Instagram, email and checkout
  • Idun AI that builds and keeps track
  • Idun takes no percentage of your sales
Join the waitlist ↗Join the waitlist. No card and no payment now.

Why pay for Idun?

Because your time is worth something too. When the page, checkout, course and welcome email belong together, you can spend more of it creating. And your customer gets an experience you can feel proud of.

Start with a course and add more when it makes sense. The same contacts, material and workspace come with you.

Follow a purchase through Idun

Why choose Idun Blue?

More of what you want to do.

Think what you could make with all this.

Open a category for the full detail. Each feature has its own page with examples and explanations.

Included from the startIncluded, enabled when neededLimited beta is labelled separately
Your site & your brandA place to be found, tell your story and invite people in.6 features

Build sales pages, landing pages and complete sites with a visual section editor, shared site navigation and real draft publishing.

  • Complete design families
  • Visual section editor
  • Shared site sections
Blog and SEOIncluded

Publish articles on your own site with drafts, custom URLs, sharing images and SEO fields you can review before publishing.

  • Draft and publish
  • Custom slug and date
  • SEO title and description
FormsIncluded

Build signup, contact and application forms that create a contact, store the response and start the right follow-up.

  • Fields that fit the question
  • On your page or embedded
  • Tags and sequences

Connect your own domain to the website, verify DNS and follow SSL activation from Studio.

  • Guided DNS setup
  • Ownership verification
  • HTTPS status
Link in bioIncluded

Publish a fast, branded link page on your own domain and see which links people choose.

  • Up to 50 links
  • Your visual identity
  • Social destinations

Turn a visitor into a contact with a signup page, form and email follow-up that belong together.

  • A page to invite people to
  • Forms and consent
  • Delivery and welcome emails
Courses & digital contentGive your knowledge a home people want to return to.9 features
CoursesIncluded

Modules and lessons with video, audio and text, content released over time, quizzes inside the lessons, and progress that follows the member between devices.

  • Modules and lessons
  • Drip: release at a pace
  • Video that streams
Member appIncluded

What your members open: courses, community, bookings and purchases in one place, built for the phone and available on your own domain.

  • Built for the phone
  • On your domain
  • Carry on where you left off

Store and reuse images, video, audio and documents across pages, courses, email and social publishing.

  • Images, video, audio and files
  • Folders, tags and search
  • Images prepared for the web

Create courses people can listen to, with audio, text and practices in one member experience.

  • Audio in your course
  • Part of your method
  • Your content, your offer

Idun transcribes your course videos, event replays and podcast episodes, so members get subtitles and you get a text to work from.

  • Subtitles for course videos
  • Built for Swedish
  • Replays and podcasts
Podcast hostingIncluded · enable when needed

Upload or import a podcast, publish real RSS feeds and track listening without separating the show from the rest of your business.

  • Your own RSS feed
  • Import another host
  • Free and premium

Put workbooks, guides and templates where learners use them: inside your course lessons.

  • In the right lesson
  • More than a video
  • A clear course experience

Put quizzes in your course lessons, grade the answers automatically and let the result count towards the course certificate.

  • Two question types
  • Passing score
  • Attempts and feedback
Course certificatesIncluded · enable when needed

Give the person who completes your course a personal certificate, with your own template, a public verification code and a download for the member.

  • Your certificate template
  • When the course is done
  • The right language
Sales & real connectionsFrom a first yes to a paid course, session or workshop.8 features
PaymentsIncluded

Payments go to your own Stripe account. One-off purchases, subscriptions and instalments, with Swedish and EU VAT calculated.

  • Your own Stripe account
  • One-off, subscription, instalments
  • VAT calculated
InvoicesIncluded · enable when needed

Send Swedish invoices as PDFs straight from Idun, with payment terms, credit notes, recurring monthly invoices and a Swish QR code on the invoice.

  • Invoice as a PDF
  • Invoice at checkout
  • Credit notes and recurring invoices
Wellness allowance receiptIncluded · enable when needed

Switch on a friskvårdsbidrag receipt for an offer. Your Swedish buyers get a receipt with your organisation number, the activity and the VAT to hand to their employer.

  • One switch per offer
  • Visible at checkout
  • What employers ask for

Create percentage or fixed discounts, limit where and when they work and add relevant extras at checkout.

  • Percentage or fixed amount
  • Clear limits
  • Order bumps
BookingsIncluded

Let people book intro calls and sessions on your own page, free or paid, with a calendar file and reminders.

  • Your availability
  • Paid or free
  • Calendar file and reminders
Events & webinarsIncluded · enable when needed

Go live in your own room in the browser or through your Zoom link, with registration, a seat cap, waitlist, reminders, recording and a replay with subtitles.

  • Your own room or your link
  • Seat cap and waitlist
  • Reminders that send themselves
Coaching packagesIncluded · enable when needed

Sell a fixed number of sessions, let clients book their remaining time and keep applications, notes and history together.

  • A set number of sessions
  • Direct or application
  • Clients book themselves
Physical productsIncluded · enable when needed

Sell a physical product with variants, stock and delivery, and combine it with digital course access.

  • Products and variants
  • Stock follows the purchase
  • Delivery details at checkout
People & follow-upKeep the relationship going long after the first purchase.5 features

Keep leads, subscribers, customers and members in one searchable people view with tags, consent status and activity history.

  • Contacts and members together
  • Tags and saved segments
  • Consent stays visible

Broadcasts, multi-step sequences and automations triggered by purchases, tags and course progress — in the same system as everything else.

  • Broadcasts
  • Sequences
  • Automations
AutomationsIncluded

Let purchases, forms, bookings, tags and course progress start email, access and follow-up in clear workflows.

  • Triggers across the platform
  • Connected actions
  • Conditions and A/B paths
CommunityIncluded

Rooms, posts and moderation in the same place as the courses your members bought — not in a Facebook group you don't own.

  • Rooms with different purposes
  • Open, course-only or private
  • Moderation that's enough
Social mediaIncluded

Plan Instagram content, schedule publishing and follow how posts perform, from Studio.

  • Content and calendar
  • Instagram publishing
  • Inbox, when Meta allows it
AI, insights & connectionsGet help doing the work and see where it leads.5 features
AI, your wayIncluded

Use the included Idun AI, or your own ChatGPT or Claude. Create and edit courses, pages, offers and email in your workspace.

  • Your material comes first
  • Results in your business
  • Choose who you work with
StatisticsIncluded

Follow sales, members, course progress and email. See what works and where the next improvement matters.

  • Sales over time
  • People who come back
  • The course after the purchase

Connect Meta Ads, Google Ads and Google Analytics to your workspace and read results alongside offers and purchases.

  • Your own accounts
  • Read results in Studio
  • One connection per workspace
Brand & teamIncluded

Set your identity, use your own domain and invite team members with roles that fit their work.

  • Your brand
  • Your address
  • Roles for your team

Connect Idun to the systems you keep through signed outgoing events and a documented workspace API.

  • Selected outgoing events
  • Signed payloads
  • Workspace boundaries
Idun AI

An extra hand while you create.

Choose the built-in AI, or work with your own ChatGPT or Claude. The same Idun. Your way of creating.

Open Studio. Start creating.

Your built-in AI is already there, working with your courses, pages, offers and email. Give it your material and a clear brief. Open and edit the result in Studio.

No separate AI subscription required. Fair use applies.How to connect your AI
Try a brief like this
Draft a sales page for my course. Use the course content and my voice. Save it as a draft.
Your courses, pages and offers in Idun
Explore what you can do with AI in Idun

And what costs extra?

How the platform price fits with the rest of your business.

Idun Blue

Free during the beta, then SEK 1,000 per month excl. VAT. The full platform and Idun AI are included under fair use.

Your payments

We take 0% of your sales. Your customers’ money goes to your own Stripe account, and you pay only Stripe’s own fees.

Your own services

Domain names and external services are paid to their providers. If you choose your own AI, its subscription or API rates apply. Idun’s built-in AI needs no separate subscription.

Clear before you say yes

This is the price when we open to the first creators. If it changes, we will tell you at least 30 days ahead and you can cancel before the new price applies.

The price is in Swedish kronor and excludes VAT. VAT is added where applicable. We discuss any special capacity or migration needs together.

Calculate the cost of the tools you use today

Before you decide.

What do I get for SEK 1,000 a month?

The platform to create, sell and deliver: courses, website, offers, email, automations, bookings, community and Idun AI. The overview also shows specialist features enabled when needed. Limited-beta features are labelled separately.

Do I need to pay for ChatGPT or Claude too?

No. Idun AI is included under fair use. If you prefer your own ChatGPT or Claude, you use your own subscription and its limits. Usage with your own API key is billed by the AI provider.

What costs extra?

VAT applies where relevant. Stripe charges its own processing fees. You buy and renew your domain with your domain provider. Your own AI subscriptions, API usage and other external services are separate. We agree any special capacity or migration help before you accept.

Does Idun take a share of my sales?

Idun takes a 0% platform fee. Connect your own Stripe account and customer payments arrive there. Stripe processing fees apply.

Is everything switched on immediately?

The core is active from the start. Podcast hosting, physical products, coaching packages, certificates and wellness allowance receipts can be enabled when you need them. They are part of the platform. Features labelled limited beta are being tested with selected workspaces.

Can I move from another platform?

Yes, we plan the move together. Review the courses, videos, contacts, consent records, offers and domain you want to bring. Scope and any assistance are agreed before the move; existing subscriptions need their own migration plan.

When do I start paying?

When you receive an external place and accept the offer. The waitlist is free, requires no card and starts no subscription. The internal beta is separate and closed.

What does fair use mean?

Fair use applies. We measure what gets built and how much AI is used, and if a single account draws enough to affect everyone else we set a limit. You hear it from us before it applies — never after.

Can the price change?

This is the price when we open to the first creators. If it changes, we will tell you at least 30 days ahead and you can cancel before the new price applies.

You know that idea you have?

Give it a chance. Join the waitlist and we will let you know when you can start creating in Idun.

I want to be part of it