Make it easy to say yes. And to pay.

The money never passes through us

You connect your own Stripe account to your workspace, and payments go straight there. Idun Blue takes no percentage of what you sell.

Connecting Stripe is a real setup step — Stripe wants details about you and your business before it releases money — so we do it together with you during onboarding rather than promising it takes two minutes. Until it’s done you can publish and sell free offers; paid purchases are blocked while no account is connected, which is better than a payment that goes missing.

Pricing models

• One-off — the customer pays once and gets access
• Subscription — monthly or yearly, with Stripe handling renewals
• Instalments — the same price split over several months
• Trial — access before the first charge

You can add coupon codes, an order bump in the checkout (a checkbox for something small and extra) and an add-on offer right after the purchase, with an alternative offer if the first one is declined.

Two things to know: an order bump works on one-off purchases and instalments, not on pure subscriptions. And an add-on that has no price in the customer’s currency is skipped rather than charged wrong.

Currencies

Swedish kronor, euro and dollars. The price you set is the price the customer sees.

VAT

VAT isn’t calculated by a third-party add-on but by the platform, against a European rate table:

• Swedish VAT for Swedish buyers
• Reverse charge for EU B2B once the buyer’s VAT number validates against VIES
• OSS for private individuals in other EU countries
• Export outside the EU, and Norwegian MVA handled separately

Prices are VAT-inclusive and the VAT amount is stored on every order, so your bookkeeping sees what was actually charged.

If someone leaves the checkout

If someone starts a checkout without finishing, they get a reminder with a link back to the offer — after an hour, after a day and after three days. Want different timing, and you build your own automation on the event.

If a customer is about to leave you can show one last offer: the same course split into instalments, or a coupon code. It only appears if you set it up.

Subscriptions

Stripe handles renewals and retries on failed payments. In Studio you can cancel, change plan or resume a subscription, and you can see how the subscription base is doing over time.

Receipts and refunds

Every completed payment sends a receipt, and Stripe’s own receipt is stored on the order. Refunds are issued from the order view — the whole order, an amount, or a single line.

Wellness allowance receipts

If you sell yoga, qigong, stress management or other wellness activities to Swedish customers, you can switch on a wellness allowance (friskvårdsbidrag) receipt for the offer. Checkout tells the buyer she gets a receipt to hand to her employer, and after the purchase it arrives by email with your organisation number, the participant’s name, the activity and the VAT. It can also be downloaded as a PDF. The employer decides what is reimbursed. How the wellness receipt works.