Triggers across the platform
Purchases, abandoned checkout, forms, bookings, live events attended or missed, members, tags, email, lessons and courses.
← All featuresAutomations
Plan for your next customer, before they even buy.
Build workflows from events, conditions and actions. Test them on yourself and turn them on only when they do exactly what you intended.
I want to create with IdunLet a purchase start the right follow-up.
- Someone buys or signs up
- The right workflow starts
- Email and access follow
Idun StudioIllustrative example Automations
Welcome to the course.
A relationship that keeps going
- ✓StartPurchase or signup
- 1Follow-upA personal welcome email
- 2Follow-upThe next step in your content
Illustrative workflow. No real customer data.
Here is what you can do.
Let purchases, forms, bookings, tags and course progress start email, access and follow-up in clear workflows.
Connected actions
Send email, start a sequence, change tags, grant course access, update a contact or call a webhook.
Conditions and A/B paths
Branch on tags, language, purchases, course access, email behaviour or custom contact fields.
Run history
See which step ran and where an individual workflow stopped.
The trigger is the beginning
An automation has one clear starting point: a purchase completed, a form was submitted, a booking was created or a member finished a course. Steps then run from top to bottom.
Automations are for logic. A straight series of five emails is simpler as a sequence; the automation starts that sequence when the right thing happens.
The actions
A workflow can send email, start or stop a sequence, add and remove tags, enrol or remove a member from a course, update contact details, notify the team or send data to a webhook.
If / Else sends different people down different paths. An A/B step splits traffic between two variants. A wait step pauses before the next action.
Test before activation
Build while the automation is paused. Trigger it with your own test contact and follow the run history. Turn it on when every step is correct. Pausing prevents new starts but allows runs already in progress to finish.
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Keep reading
- Who it is forIdun Blue for breathwork facilitatorsGuided breathing practices as an audio course, live breathwork online, private sessions and retreats, with sign-up, payment and follow-up in one workspace.
- ComparisonIdun Blue vs KitKit is an email tool and costs $33/mo at 1,000 subscribers. Idun Blue has the email list, courses, website and bookings in one workspace.
- ComparisonIdun Blue vs TallyA Tally form ends at the submission. In Idun Blue the answer goes to the contact, the email list and the right automation, next to courses and bookings.
- GuideEmail automation for creators: build reliable journeysDesign consent-aware email automations from triggers, states and exit rules — with practical journeys for leads, customers and members.
- GuideFrom form to email workflow without broken syncsConnect forms, consent, contact data, tags and follow-up into a workflow that can be understood and tested.
Want to run your business on Idun?
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