EN / SV Waitlist

Creating should feel good.

And it should be possible to build a life around what you love doing. That is why we are building Idun.

Idun Blue

Built in Sweden · hosted in the EU

Why Idun exists

You have something you want to share. Perhaps a method shaped over years, a course you cannot stop thinking about or a group you want to bring together. We want making it real to feel exciting.

Idun grows out of real work with courses, workshops and participants. Hanna uses the platform for her work in Swedish and English. That shapes what we build: room for the content, the people and the selling.

We want you to open Idun, try things out and feel: this is becoming mine. A page you love. An offer you feel good about charging for. A course you cannot wait to release.

Idun Blue is developed by Idunblue AB. The platform is in internal beta and runs real production workspaces while we prepare the first creators.

Hanna Ideäng leading Fully Alive in Stockholm

Creative work needs a business that supports it.

We build Idun close to the work: courses that need finishing, participants finding their way and workshops waiting to be filled. That is where we see what really needs to work.

Do what you love.Get paid for it.

You can want to help people and make money. Turn your experience into a course, your conversations into a coaching package or your community into a membership. Here are a few ways to begin.

Start with one thing you want to sell. Let the business grow from there.

Online courses

A course that can sell while you do something else.

Record your method once. Sell it as a course, give new learners access after purchase and welcome them with an email sequence.

See how it worksMemberships

A reason to keep coming back.

Build a membership with recurring payments, fresh content and a community people want to keep being part of.

See how it worksCoaching & events

Your time, thoughtfully packaged.

Sell coaching packages, book sessions or fill your next workshop. Keep registration, payment and follow-up around the same offer.

See how it worksPhysical products

Your method, made tangible.

Sell a printed workbook or a practice kit and combine it with course access. Keep the product, payment and order together.

See how it works

Your sales. Your Stripe account.Idun takes a 0% platform fee. Stripe fees apply.

See what is included

What we believe

Your personality belongs here

Let people recognise your colours, images and words, from their first visit to the course.

You can begin before it is perfect

Make a draft, try an image, change your mind. Keep working until you are ready to show it.

Your work is worth paying for

Sell a course, a membership or your time. Make it clear what customers are buying and how you get paid.

There is life beyond the screen

Let access and follow-up flow from the purchase, leaving more time for the things that need you.

Made in Sweden · named after Idun, keeper of the apples of renewal.

Want to join early?

We onboard creators in small groups and keep building around how their businesses actually work.

Join the waitlist→