Start with what you already know.
Describe the course or offer in your own words. Idun AI creates an editable draft in Studio. You change it, save it and decide when anything becomes visible.
Start with a few sentences. Build from there.Courses · website · podcast · Instagram · email · community
Everything in one platform. And an AI that does the work.
Idun Blue brings your whole business together: courses, website, podcast, Instagram and email list. Say what you want done, and Idun AI builds it, updates it and keeps track for you. You approve. Done.
Check your inbox
We sent a link to the address you entered. Click it to confirm your place on the waitlist.
Nothing after a minute? Check spam — and the Promotions tab if you use Gmail.
- Free during the beta
- Then SEK 1,000/month
- 0% of your sales
Private beta. No card. We invite a few creators at a time.
See what you save compared to Kajabi
Sound familiar?
- The course on a course platform billed in dollars.
- The podcast with another service.
- The group on Facebook.
- The retreat in a Google Form.
- The newsletter in a third tool.
- And you in the middle, with seven logins.
In Idun, it all lives in one place. Under your name.
And during the beta, we do the move with you. How the move works
Idun AI
Say what you want done. It gets done.
Idun AI is not a chat window beside your work. It works inside your workspace, with your courses, pages, contacts and numbers. It builds, updates and keeps track. You approve before anything is published or sent.
- Website
Build a website for my coaching business. Calm, warm, lots of space.
✦Ready as a draft: home, about you, offers and contact, in your colour palette. Want to see it before it goes live?
- Sales page
Make a sales page for the autumn course.
✦The draft has the course modules, the price and a buy button linked to the offer. The headline is in your voice.
- Instagram
Turn the retreat photos into posts and schedule them next week.
✦Five posts with captions are in the calendar, one a day at 8:30. They are waiting for your OK.
- Email
Write three welcome emails for everyone who buys the course.
✦The sequence is set up and starts on purchase. Email two goes out after two days, email three after five.
- Overview
What do I need to deal with today?
✦Three things: an invoice unpaid since Friday, a broadcast that bounced for two recipients and four new community members nobody has welcomed yet.
- Update
Raise the course price to SEK 1,495 and change it everywhere.
✦The offer and sales page are updated as drafts. Two other pages mentioned the old price, and I fixed both.
Idun AI is included and runs in the EU. Prefer your own ChatGPT or Claude? Connect it, and it works inside your workspace the same way.
How Idun AI worksMore than a course platform. A lot more.
Twelve tools that would otherwise be twelve subscriptions. Here they share the same contacts, so a purchase grants the right access, the right email and the right place in the app at once. No integrations, no exports, no glue.
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Courses
Video, audio, text, quizzes and certificates. Release content at your own pace.
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Website
Pick a finished design or let the AI build the site. On your own domain.
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Podcast
Upload episodes and get your own RSS feed. Transcripts happen on their own.
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Instagram
Plan, preview and schedule posts in one calendar.
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Email list
Newsletters, sequences and automations that know what each person bought.
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Community
Rooms, threads and polls for your participants.
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Events & webinars
Your own live room, reminders and recordings that become lessons.
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Bookings
Let clients book and pay for time with you.
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Checkout & invoices
One-off sales, payment plans, memberships, invoices with VAT and Swedish wellness allowance receipts.
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Member app
Everything your members bought, in the browser and in the iPhone app.
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Statistics
Revenue, subscriptions and the channels your buyers came from.
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Idun AI
Builds, updates and keeps track. Across all of the above.
Seven subscriptions become one
Stop being the IT department of your own business.
One tool for the course, one for the site, one for email, one for the podcast, one for bookings. And you as the glue between them. That is what selling your knowledge looks like for most people today. It is expensive, and it is not what your days should go to.
What do you pay today?
Pick what you use. Prices are list prices, billed monthly.
- The same customer in five different databases
- Zapier links that break without telling you
- Members logging in to different places
- Seven passwords, seven invoices, seven help centres
Idun Blue
SEK 1,000per month, excl. VAT
- Courses, website, email, podcast, bookings, community and link in bio
- One contact record. A purchase triggers the right access and email at once
- One login for your members, on your own domain
- Idun AI included
- 0% of your sales. Stripe fees apply
You save SEK 713 a month, SEK 8,556 a year.
On Kajabi Basic you save SEK 795 a month.
More about the priceList prices from each vendor's own pricing page on 2 October 2026, cheapest plan that does the job, billed monthly, around 1,000 contacts. USD and EUR converted to SEK at the Riksbank rate. Fees on sales are not included, and several of these tools take a percentage of what you sell on their cheapest plans.
Why Idun?
More included. Less taken away.
Kajabi, Skool and Teachable each do part of the job. Idun does everything on the list, with data in the EU and without taking a cent of what you sell. And for Swedish customers, Idun issues the wellness allowance receipt.
| Feature | Idun Blue | Kajabi | Skool | Teachable |
|---|---|---|---|---|
| Price per month | SEK 1,000 (≈ $100) | $179 | $9 or $99 | from $39 |
| Fee on your sales | 0% | +2% with your own processor | 10% + 30¢ on Hobby | 7.5% on Starter |
| Dashboard in Swedish | Yes | PartlyCustomer-facing text only | No | No |
| Data in the EU | Yes | NoNo EU option documented | NoUS | NoNo EU option documented |
| Website and sales pages | Yes | Yes | No | Yes |
| Email list and automations | Yes | Yes | PartlyPost broadcasts | PartlyDepends on plan |
| Community | Yes | Yes | Yes | PartlyFrom $89/month |
| Podcast | Yes | PartlyUses one of 5 product slots | No | No |
| Bookings and coaching | Yes | PartlyAs a product | No | PartlyAs a product |
| Events and webinars | Yes | Yes | Yes | No |
| App for your members | Yes | Yes | Yes | Yes |
| Number of products | No cap during the beta | 5 | – | 5 |
Entry plans billed monthly, from Kajabi’s, Skool’s and Teachable’s own pricing and help pages on 2 October 2026. Payment processor fees apply everywhere, Idun included.
Idun vs Kajabi
$179 a month for five products and 2,500 contacts. A podcast uses up one of the product slots. No EU option documented for your data.
Full comparisonIdun vs Skool
A community with courses. No website, no sales pages, no real newsletter. And ten percent of your sales on the Hobby plan.
Full comparisonIdun vs Teachable
Courses, but community needs the $89-a-month plan. And Starter takes 7.5% of everything you sell.
Full comparisonClick your way to your first sale.
Try the steps in the demo: an idea becomes a course, a page, an offer and something a learner gets to enjoy. Everything shown here is an example.
Open the product demoDemo workspace · sample data
Make the idea visible.
Copy, images, the offer and the design are edited on the same page. Idun AI can suggest a structure, but you continue working directly in the result.
The page uses your name and domain.Decide what is being sold.
Connect the course to a price and checkout. The same offer knows which access the buyer should receive and which email belongs to the purchase.
The sample price below is not Idun pricing.A purchase puts the right work in motion.
When Stripe confirms payment, Idun creates the order, opens the right content and prepares the welcome email. Each event stays on the same contact.
You can follow every step and intervene when needed.The member lands in your world.
The catalogue, player, community and bookings carry the creator’s identity. Idun sits behind the experience; the work remains yours.
Works on mobile and desktop.
Idun BlueYour work, together in Studio.
Studio is your workspace. The course, page and email are edited in one place, and the offer and customer come along. No hunting through five tabs when an idea is ready to publish.
- Courses, events, podcast and Media & files
- Website, sales pages, blog and link in bio
- Offers, orders, invoices and Stripe checkout
- People, email, social media and automations
Idun Blue
Demo workspace · sample data ✓ Saved
Digital studioAboutLibraryContact
THE DIGITAL STUDIO
Knowledge with room to breathe.
A home for guides, workshops and a calmer way to learn.
AIIdun AI
Shorten the introduction and keep the calm tone.
I drafted an option. Nothing has been published.
What the member sees
What your members see is yours, not ours.
Your members get a visual catalogue, a calm player and everything they bought in one place. In the browser, on your own domain, and in the Idun Blue app for iPhone and iPad.
- Course catalogue with real covers
- Video with subtitles, audio, text and files
- Community, events and bookings
- Progress, quizzes and certificates
Fully Alive · StockholmBuilt close to life. And the women living it.
Hanna runs workshops, sells courses and meets participants in Swedish and English. The business already runs on Idun. That is how we find friction in the real work – and build it away.
Meet Hanna and her work → Built for a real business
You should get to be both a creator and a business owner.
Bring the same care to selling your knowledge as you bring to sharing it. A thoughtful page. A clear offer. A warm welcome. And content that feels like you.
This is Idun BlueCommon questions
Can’t find the answer? Write to us at [email protected].
What is Idun Blue, in short?
Everything you need to sell what you know: courses, website, podcast, Instagram, email list, community, bookings and checkout in one tool. And Idun AI, which builds, updates and keeps track for you.
What can Idun AI do?
It works inside your workspace. Ask it to build a website, write a sales page, set up an email sequence, turn your photos into Instagram posts, create a course or an offer, or tell you what needs doing today. It saves drafts and asks before anything is published or sent.
Do I need to be technical?
No. You pick a finished design for your site, swap in your own words and images and publish when you are happy. Idun AI can write the first draft of a sales page, a course outline or an email sequence. Nothing is published or sent until you have approved it.
What does it cost?
During the beta Idun is free for the creators we invite. After that the whole platform costs SEK 1,000 a month excluding VAT, and we tell you well in advance before billing starts. Idun takes no percentage of your sales, but Stripe fees apply.
Is there an app?
Yes. Your members can use the Idun Blue app for iPhone and iPad, and everything also works in the browser on your own domain.
How do I get paid?
Through your own Stripe account, so the money goes straight to you. Customers can pay by card, Apple Pay and Google Pay, and with Klarna if your Stripe account offers it. You can sell one-off purchases, payment plans and memberships, and send invoices with VAT.
Can my customers use their Swedish wellness allowance?
Yes, the way friskvårdsbidrag works: the customer pays and her employer reimburses her against a receipt. You switch on the wellness allowance receipt for an offer and describe the activity, such as yoga or stress management. Checkout tells the buyer a receipt is included, and after the purchase it arrives by email with your organisation number, the activity and the VAT, and can be downloaded as a PDF. The employer always decides what is reimbursed.
Can I move here from another platform?
Yes. During the beta we move your courses, members and contacts together with you. Members keep their access and progress, and old links on your domain are redirected. See how the move works on the Switch to Idun page.
Can I use my own domain?
Yes. You connect it yourself in Studio with a guide, and both your site and your member app then live at your address. Until then you have a free address on idun.blue.
Can I use my own ChatGPT or Claude?
Yes. Idun AI is included, but you can also connect Claude or ChatGPT to your workspace and ask them to build pages, offers, courses and email with the same permissions you have in Studio. ChatGPT needs a plan that supports custom connectors.
Where is my data stored?
The platform and database run on servers in the EU, and Idun AI runs in the EU. Some sub-processors, such as Stripe and Cloudflare, handle data under their own terms. The full list is in the privacy policy. Read the privacy policy.
Is Idun available in English?
Yes. Studio and the member app work in Swedish and English. Each workspace has one language, and if you sell in both you can run one edition per language.
How does the waitlist work?
Idun Blue is in private beta. We invite a few creators at a time, and everyone who joins during the beta uses Idun for free. Joining the list is free and needs no card.
Free during the beta. Then SEK 1,000/month for everything.
Courses, website, podcast, Instagram, email list, community, checkout and Idun AI. One price, no add-ons, no cut of your sales. Stripe fees apply. We tell you well in advance before billing starts.
Read pricing and terms →The whole platform. One price.
SEK 1,000/month excl. VAT for all of Idun.
Join the waitlist→Stop patching. Start selling.
The first creators use Idun for free during the beta. We let in a small group at a time, so get on the list now.
Check your inbox
We sent a link to the address you entered. Click it to confirm your place on the waitlist.
Nothing after a minute? Check spam — and the Promotions tab if you use Gmail.