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Idun Blue for membership sites
Run subscriptions, protected content, community, member records and retention email from one connected workspace.
This work usually takes longer than it should.
- Subscription status and content access drift apart
- Courses, community and events require separate logins
- Inactive members are visible only after they cancel
- Failed payments turn into manual account work
How Idun Blue handles the work
Recurring Stripe offers
Sell subscriptions, trials and coupons through your own Stripe account, with failed-payment handling.
Learn more →Protected content
Grant courses and community access from the offer a member bought. Release course material over time.
Learn more →Community beside the content
Use rooms, posts and moderation in the same member app as the course library.
Learn more →Member and revenue signals
See activity, subscriptions, progress and revenue, then build follow-up around the signals you choose.
Learn more →Sell a course the way your customer wants to buy.
- Choose content and price
- The customer checks out
- The course opens for the member
Idun Blue demo
Sample data Sales / Digital studio · starter collection
Purchase complete
IdunDigital
studio
studio
OfferDigital studio · starter collectionOne-time purchase · digital delivery
Active Access granted
Member content is now available
Welcome email ready
Sent from your own sender identity
The workflow belongs to the offer. No customer data is shown in this demo.
Illustrative workflow. No real customer data.
Keep payment and access connected
A membership offer uses your own Stripe account. It can include a trial, coupon and recurring price, and it grants the courses or community access you select. Cancellation and subscription changes update access according to the offer rules.
Stripe retry handling and Idun’s dunning flow cover failed recurring payments. The member is directed to update the payment method; you can see the subscription state without comparing two systems by hand.
Put the material and conversation together
Courses hold structured and drip-released material. Community rooms hold posts and discussion. Both appear in the same member app, alongside events and bookings that you enable for the workspace.
Different offers can grant different combinations of courses and community spaces. That is how you create levels: through explicit offers and access rules, not a vague “premium” label hidden in a spreadsheet.
Follow the members who need attention
Member records combine purchases, progress, tags, email and recent activity. Reports include subscription and course signals. An inactivity trigger can start a re-engagement automation after the number of days you specify.
The internal beta is closed. The first creators are offered all of Idun at the price of SEK 1,000/month excl. VAT. Read the pricing details.
Keep reading
- ComparisonIdun Blue vs SkoolSkool takes 10% + $0.30 per sale on Hobby and 2.9% + $0.30 on Pro. Idun Blue takes 0% and adds courses, website, email and bookings to the community.
- ComparisonIdun Blue vs CircleCircle starts at $89/mo on annual billing, takes 2% on Professional and sells email as an add-on. In Idun Blue email is included and the fee is 0%.
- GuideHow to build a membership site that can earn its renewalPlan the promise, recurring delivery, capacity, churn and launch of a membership — with a free calculator that uses your own numbers.
- GuideCommunity or course first? Choose by the jobA grounded way to decide whether your first paid product should be a structured course, a recurring community or a smaller pilot that tests both.
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