What a course platform actually has to do
Uploading video is the easy part. Whether a platform works for you depends on what happens before and after someone buys. Check these before you compare prices:
- The course. Modules and lessons, video that plays smoothly on a phone, and a way to release content over time.
- The sales page. A page on your own domain that explains the course and lets people buy.
- Checkout. Cards and mobile wallets, ideally payment plans, and VAT that comes out right for buyers at home and abroad.
- Access. The buyer should get her login straight away, without you sending anything by hand.
- Email. A welcome email after purchase, and a way to reach people who signed up but have not bought yet.
- The student’s week. Where does she log in, does it work on her phone, and does it remember where she was?
When one of these is missing it usually becomes another service and another integration to keep alive. That is where most course creators lose their time.
The course in Idun Blue
A course is modules and lessons. A lesson can be video, audio, text, a quiz, an assignment or a slideshow, mixed freely. Uploaded video is encoded at several quality levels, so playback adapts to the student’s connection.
Content can be released on a schedule, counted from when each student joined or set to a fixed date. A locked lesson is locked for real: the server does not send the video file until the lesson opens.
Course videos are transcribed automatically, so students get subtitles and you get a text to work from. If you want, students receive a certificate when they finish the course and pass its quizzes.
Selling the course
A course is sold through an offer. The same offer can be a one-off purchase, a payment plan or a subscription, with or without a trial. You can add discount codes, a small add-on at checkout and an offer straight after purchase.
Payments go through your own Stripe account. Customers can pay by card, Apple Pay and Google Pay, and with Klarna if your Stripe account offers it. The platform works out VAT: Swedish VAT for Swedish buyers, reverse charge for businesses elsewhere in the EU, and OSS for consumers in other EU countries. Selling yoga, qigong or stress management to Swedish buyers? Switch on the wellness allowance receipt and they get a receipt for their employer’s friskvårdsbidrag.
Everything around the course
You build the sales page in the same tool, from ready-made sections you fill with your own words and images. Sign-up forms, broadcasts and email sequences sit in the same workspace, so a purchase or a finished module can trigger the right email without anything to sync.
Idun AI works inside the workspace. Ask it for a first draft of the sales page, a course outline or a welcome sequence. Everything is saved as a draft, and nothing is published or sent until you approve it.
What it costs
During the private beta, Idun Blue is free for the creators we invite. After that the whole platform costs SEK 1,000 a month excluding VAT, with courses, website, email, community, bookings and Idun AI included. Idun takes no percentage of your sales; Stripe’s fees apply.
Compare that with what you pay today for a course platform, email tool, website and booking service together. The creator tool cost calculator adds it up per month and per year.
When another platform fits better
Idun Blue is not for everyone. If you need a marketplace that shows your course to buyers you have not found yourself, an affiliate programme or gift cards, another tool will serve you better. Idun Blue is also in private beta: if you need to start selling today, you need a platform that takes new customers now. Our comparisons spell out the differences in both directions.