A tour of Studio

You don’t need everything at once. Studio has many menu items and most of them can wait. Read what applies now and come back to the rest later.

The first week

Do these in order, one step at a time. You don’t have to finish any of them the same day.

1. Profile and brand. Settings → Profile and Brand: name, photo, logo and colour.
2. Payments. Settings → Payments → Connect Stripe Account. Card payments need it.
3. Your first course, or whatever else you want to sell. Under Courses.
4. Your first offer and your sales page. The offer under Offers, the page under Website. Publish both.
5. Email. A first broadcast, or a welcome email for the people who sign up.

The First sale checklist on Today follows the same path, but its steps may come in a slightly different order. That’s fine. You hide it with the cross. Under Settings → Get started you see what’s left before you publish, sell or send email.

How to read the menu

Overview sits at the top. Then come four groups: Content (what you build), Contact & messaging (the people you reach), Sales (what you sell) and Tools. At the bottom are Idun AI and Settings. On a phone the menu is a row along the bottom: Overview, Courses, People, Email and More.

The search field at the top finds menu items, settings, guides and your own courses, pages and people. Type something like “change logo” or “discount code” and jump straight there.

A few menu items only show up when you need them: Events, Podcast, Community, Invoices and App. Each section below says when.

Overview

First page you see. It shows where things stand and what to do next.

• Today: new sign-ups, the checklist and the next seven days.
• Content calendar: blog posts, broadcasts, social posts, podcast episodes and course lessons that are scheduled, in the Month, Week and Agenda views.

Start here: go to Today and do the next step in the checklist.

Content

Courses

What you teach: courses with modules and lessons.

• Create new gives four routes: Course from material, Build with AI, Use template and Start from scratch.
• Open a course to add modules, lessons and video.
• Under the row are All courses, Certificates (turned on under Settings → Features) and Course statistics.

Start here: create a course with a single lesson. You can fill in the rest later. See Create your first course.

Bookings

Times other people can book with you, for example an intro call.

• New booking type: name, address and duration, then Create booking type.
• Open the type for General, Availability, Overrides and Bookings.
• Coaching is coaching packages. You turn it on under Settings → Features.

Start here: make a free 20-minute intro call and set your times under Availability. See Bookings and coaching.

Events

Live broadcasts and webinars with sign-up, reminders and recording. Shows once you have turned on Events & webinars under Settings → Features.

• New event: title, time and address, then Save.
• The views Upcoming, Past and Recordings.

Start here: create an event with New event when you have a date. See Webinars and live broadcasts.

Website

The pages your visitors see: sales pages, home page, blog and forms.

• Create website the first time, then New page. Choose a ready-made template and change text and images right on the page.
• Under the row: Pages, Blog, Link in bio, Forms, Site menus and Domain & redirects.
• Fonts and colours for the whole website are set under Appearance.

Start here: create the website from a template. Nothing is published until you publish it yourself. See The page builder. The page builder needs a computer.

Media & files

One shared library for images, video, audio and documents. Pages, emails, posts, offers and lessons all pick from it.

• Upload files, or drag and drop.
• Filter with Video, Images, Audio and Documents.
• Free images are images you may use until you have your own.

Start here: upload the images you want to use.

Podcast

Podcast episodes with your own RSS feed. Shows once you have turned on Podcast under Settings → Features.

• New show: name and cover. Then New episode.
• The views Episodes, Analytics and Settings (RSS feed and cover).

Start here: create the podcast with New show.

App

Only shows if you have your own app connected to Idun Blue. It holds Moments (free content in the app) and Push notifications.

Contact & messaging

People

Everyone who has bought, signed up or been invited. A member has an account in the member app. A contact is someone whose email you have.

• Add person and Import CSV. Invite is under More actions.
• The filters All, Members and Contacts. Open a person to see purchases, emails and course progress.
• Under the row: All people, Leads (people who filled in a form), Segments (saved filters), Tags and Private messages.

Start here: if you have a list, import it with Import CSV. Otherwise people arrive by themselves when someone signs up or buys. See People: members and contacts.

Email

Email to your contacts: one at a time, in a series, or as follow-up after a sign-up.

• Broadcasts: Create broadcast, choose recipients, send a test and schedule.
• Sequences: New sequence is a run of emails with waiting time between them, for example a welcome flow.
• Sign-up & follow-up shows the chain page, form, thank-you page and emails, and whether something is missing.
• Statistics and Sender & deliverability.

Start here: set the sender and reply address under Sender & deliverability. Then send a test to yourself. See Send broadcasts.

Social media

Plan and publish posts, and answer comments and messages.

• New post starts a draft. You can write drafts before any account is connected.
• Under the row: Posts & calendar, Inbox, DM automations, Statistics and Accounts.
• You connect Instagram under Accounts. Video can also go to YouTube and TikTok.

Start here: connect Instagram with Connect Instagram. See Plan and publish to Instagram.

Community

The rooms where your members talk to each other and to you. Shows once there is at least one room.

• Create room starts a wizard: type, details and access.
• Under the row: Rooms, Feed and Moderation (reported posts).

Start here: click Create your community in the checklist on Today. See Create and manage rooms.

Sales

Offers

What can be bought: a price and access to a course or a room.

• New offer. The types are Free, Invoice, One-time, Subscription and Payment plan.
• Open an offer to see what’s missing before it can sell, and to publish it.
• Under the row: All offers, Coupons (discount codes) and Subscriptions.

Start here: create an offer for your course. An offer needs a course or a room to give access to. See Create offers.

Orders

Every purchase in your workspace.

• Search by email, name or order number. Filter with All, Paid, Refunded and Pending.
• Open an order to see what was bought, and to refund it.
• Physical orders and Stock show once you have turned on Physical products.

Start here: make a test purchase of your own offer, ideally one that costs 10 kronor. Then you see what an order looks like.

Invoices

Shows once you have turned on invoicing under Settings → Invoicing.

• New invoice, with a PDF and payment details.
• All invoices and Invoice requests from customers who chose invoice at checkout.

Start here: fill in your company’s invoicing details. See Create and send an invoice.

Tools

Automations

Rules that do something for you when something happens, for example an email and a tag when someone buys.

• New automation or Start from a template.
• An automation does nothing until you turn on Active.
• The builder needs a computer.

Start here: once you have an offer, try the template Post-purchase welcome. See Get started with automations.

Statistics

The numbers for sales, audience and content. The overview has the tabs Sales, Audience, Content, Marketing, Traffic and Community.

• Pick a period at the top of the page.
• Under the row is every report by name, grouped into Revenue, Subscriptions, Checkout & attribution and Reconciliation.

Start here: open Sales overview. See The numbers: Statistics.

At the bottom

Idun AI

The assistant in Studio. You write what you want to do. It answers, prepares drafts and does things for you. Before anything is sent, published or charged it shows the action and asks for your approval.

• The row opens a panel that sees the same page you do. The suggestions are What should I do right now? and Create something new.
• If you have ChatGPT or Claude you can let it work in Idun instead, or as a complement. You connect it under Settings → Your own AI.

Start here: ask What should I do right now? See How to work with AI in Idun and Use your own ChatGPT or Claude.

Settings

What you set once and then forget. The search field at the top finds the right page, for example “change logo”. The pages are grouped:

• Basics: Get started, Profile, Workspace (name, address, language, currency), Payments, Email (sender), Domain, Team, Subscription (your own plan on Idun Blue), Idun apps and Import.
• Brand & visibility: Brand (logo, colours, fonts), Brand kits, White label, SEO and Tracking (pixels for ads).
• Business & security: Security, Invoicing (invoice settings), Features (what shows in the menu) and Legal (terms and privacy policy).
• Advanced: AI, Your own AI, Integrations, Webhooks, Developers, Audit log and Help. You rarely need any of it in the first week.

Start here: Profile, then Brand, then Payments. See Settings: the map of everything and Connect Stripe.

Where to find help

• The question mark in Studio opens the Help Center. Search for what you want to do, for example “send invoice”.
• Idun AI can tell you where something is and how to move on.
• More guides: Help and your AI, Get started with Idun Blue and Invite your first members.