Send broadcasts

A broadcast is an email sent once to a group. Newsletters, launches, “the course opens tomorrow”. You’ll find them under Email → Broadcasts.

If the emails should go out automatically over time instead, see Email sequences.

Create the broadcast

1. Go to Email → Broadcasts and click Create broadcast.
2. Fill in a name (just for you) and a subject line (what the recipient sees).
3. The broadcast’s own page opens. Everything else lives there.

Write the subject line last. You don’t know what the email is about until you’ve written it.

Choose recipients

The Audience card has three modes:

• All contacts — the whole list.
• Saved filter — a filter you’ve already built and saved. See Tags and saved filters.
• Custom selection — build the conditions here and now.

In Custom selection you add conditions and choose whether all must match (AND) or whether any is enough (OR). The conditions available:

Has tag · Enrolled in course · Completed course · Purchased offer · Email (opens) · Email (clicks) · Joined date · Last active · Number of orders · Total spent · Language · Subscribed to email

Click Preview to see how many match before you send. If it’s a good selection, click Save the filter and you can reuse it.

A relevant email to a hundred people beats a general one to a thousand. Nearly always.

Test first

Click Send test email and send it to yourself. Open it on your phone, not just on your computer.

Check three things: that the subject line isn’t cut off, that the links go where they should, and that the name fills in if you used it.

There’s also a preview where you can switch between desktop and mobile view, and between Swedish and English if you write in both.

Send or schedule

In the Send time card you choose:

• Send now — the email goes out immediately.
• Schedule — pick a date and time. The time is your browser’s timezone, and it says so.

A scheduled broadcast can be stopped with Cancel schedule right up until it goes. A broadcast already in flight can be stopped with Stop sending.

A/B test the subject line

Turn on A/B test subject line if you want to try two headlines against each other.

• Write variant B.
• Set the test size — how much of the audience gets the test.
• Choose the winner metric: open rate or click rate.
• Choose whether the winner is sent automatically or whether you want to pick.

Only the subject line is tested. The body of the email is the same in both.

What happened afterwards

Open a sent broadcast to see the result: how many received it, opened, clicked, and which links got the clicks. Bounced addresses are listed separately.

Two buttons are worth knowing:

• Resend to non-openers — the same email with a new subject line, to the people who didn’t open. Available a day after the first send at the earliest.
• Retry all errors — retries delivery to addresses where something went wrong.

The statuses in the list

Broadcasts are filtered by what actually exists: Draft, Scheduled, Sending, Sent, Stopped and Failed.

Tips

• Subject line under fifty characters. Longer gets cut off on a phone.
• One email, one thing, one button. Three calls to action get zero clicks.
• Write the way you talk. The reader said yes to you, not to a company.
• Send at roughly the same time each time. Habit does more for your open rate than any trick.