Idun Blue vs Gumroad — a fixed price instead of a cut of every sale

Gumroad takes 10% + $0.50 on direct sales and 30% through Discover. Idun Blue costs a fixed price, takes a 0% platform fee and sends payments to your own Stripe account.

Checked Aug 21, 2026

The Verdict

Gumroad has no monthly fee but takes 10% + $0.50 on every sale through a profile or direct link, and 30% when the customer finds you through Discover. The more you sell, the more you pay. Idun Blue is free during the beta and then costs SEK 1,000 a month, with a 0% platform fee: payments go to your own Stripe account and you pay only Stripe's fees. The same price includes courses, community, website, mailing list, bookings, podcast and Idun AI. Gumroad acts as merchant of record and handles sales taxes; with Idun Blue you are the seller.

Idun Blue Free during the beta, then SEK 1,000/month excl. VAT

Gumroad No monthly fee; 10% + $0.50 direct, 30% Discover

Gumroad pricing and plans last checked Aug 21, 2026 against Gumroad's own pages. Gumroad's pricing page lists 10% + $0.50 for profile and direct-link sales. Its fee help article also lists card processing separately for website sales; verify the fee breakdown in Gumroad before modelling a launch. Gumroad's pricing page says physical goods are outside the products it permits. Idun's physical products are an optional feature, off by default, with one product per order.

Feature-by-Feature Comparison

Feature	Idun Blue	Gumroad
No monthly subscription	✗	✓
0% platform fee	✓	✗
Merchant of record	✗	✓
Courses and memberships	✓	✓
Own connected Stripe account	✓	✗
Marketplace discovery	✗	✓
Physical goods in current offer	~	✗

✓ = Included ★ = Standout strength ~ = Partial, or a paid add-on ✗ = Not included

A ~ in the Idun Blue column means the feature is in the platform but switched off by default — you turn it on under Settings → Features. Rows where Gumroad's own pricing page neither confirms nor denies a feature have been left out entirely.

The short version

Gumroad takes a cut of every sale. Idun Blue takes a fixed monthly price and nothing from your sales. Payments go to your own Stripe account, customers land in your own contact list, and courses, community, website and email are included in the same price.

Current Gumroad fees

Gumroad’s official pages were checked on 21 August 2026. The pricing page states:

no monthly subscription;
10% + $0.50 per transaction through a profile or direct link;
30% when a new customer finds and buys through Gumroad Discover;
Gumroad acts as merchant of record and handles relevant sales-tax collection and remittance.

Gumroad’s fee help article also lists card processing of 2.9% + $0.30 separately for website sales. Check the actual fee breakdown for your account and sale path. Start with Gumroad’s pricing page.

Do the maths

If you sell SEK 20,000 a month through a profile or direct link, Gumroad takes 10%, which is SEK 2,000, plus $0.50 per transaction. At SEK 50,000 it is SEK 5,000 plus the transaction fees. If the sales come through Discover, the cut is 30%.

After the beta, Idun Blue costs SEK 1,000 a month excl. VAT, however much you sell. We take a 0% platform fee, and Stripe’s own fees apply as usual. The fee does not grow with your sales.

You are the seller

Gumroad acts as merchant of record and handles sales taxes. In Idun Blue you are the seller: payments go to your own Stripe account, the customer and the contact details are yours, and accounting, refunds and taxes are handled in your business. Idun Blue is not a marketplace; customers come from your own website, your mailing list and your channels.

A file such as a PDF is attached to a course lesson, next to video, audio and text. Physical products are an optional feature that is off by default. It keeps stock and books shipping, with one product per order, no shopping cart and no shipping-cost calculation. Gumroad’s pricing page places physical goods outside its permitted offer.

The rest of the business is included

The same price includes courses, community, website and pages, email and automations, bookings, Instagram planning and link in bio. You switch on podcast, events and invoices when you need them. A purchase shows up in the mailing list straight away and can start a welcome sequence. Idun AI works directly in the workspace and can write a sales page or an email that you review before anything is published, and you can connect your own ChatGPT or Claude.

Switch to Idun Blue if

you sell more than SEK 10,000 a month and want to stop paying 10% of every sale. With Idun Blue the price is fixed and the platform fee is 0%.
you want payments to go straight to your own Stripe account.
you sell courses and memberships and want community, mailing list and website in the same workspace.
you want to own the customer relationship, with every buyer in your own contact list.
you want AI to do the work on sales pages and email, with Idun AI or your own ChatGPT or Claude.

Idun Blue opens to more creators as the beta grows. Join the waitlist and we will be in touch.

Keep reading

Thinking about moving from Gumroad?

Moving courses, members and content is real work, and we do it together with you. Get in touch and we'll walk through what your move would actually involve before you decide anything.

Want to see Idun Blue from the inside?

We'll show you the platform and be clear about what Gumroad does better. Join the waitlist for the first external workspaces.