A paid workshop is a chain of handovers. The sales page hands to checkout, checkout to confirmation, confirmation to the calendar, the calendar to the live room and the live room to the replay.

Most failures happen between those steps.

Define the offer before building the page

Write down:

  • date, start time, end time and timezone;
  • who the workshop is for;
  • what participants will do or leave with;
  • price and currency;
  • number of places, if limited;
  • what happens if the event is cancelled;
  • whether a recording is included and for how long.

Do not promise a replay before deciding where it will be hosted and who gets access.

Separate purchase and registration when necessary

For a simple paid workshop, payment can create the registration. For a team purchase, scholarship, application or manually invoiced seat, purchase and attendance may need separate handling.

Decide what is authoritative: paid order, approved application or manual invitation. Never let two disconnected lists both claim to be the attendee list.

Handle capacity honestly

When the room is limited, check capacity at the time registration is saved — not only when the page first loads. Once full, switch to a waitlist and say that the person is waiting rather than confirmed.

Have a process for releasing a place after cancellation. A waitlist is useful only if somebody or an automation acts on it.

Put all details in the confirmation

The first confirmation should contain date, timezone, meeting link or location, calendar action, contact route and cancellation policy. Do not make the participant wait for a reminder to learn where the session happens.

Send at least one reminder close enough to be useful. If the link changes, update the event and communicate the change directly.

Rehearse the live route

Use the exact host account, link, access code and recording setting planned for the event. Test screen sharing, sound, captions and the participant entry flow from a second browser.

Idun can run the session in its own room in the browser, or store a link to the meeting tool you already use. Whichever you choose, test the room itself before the day.

Decide the end before going live

Mark attendance, publish the replay only to the intended audience and send the follow-up promised on the page. If the workshop leads to a course or coaching offer, make that next step relevant to what was taught rather than bolting on a generic pitch.

Keep the registration and attendance data. It can distinguish people who registered, attended, missed the event and watched the replay.

Idun’s Events feature combines free registration with a seat cap and waitlist, reminders, its own live room or your meeting link, recording and a replay with subtitles. Selling tickets through an offer is not built yet, so the payment step of a paid workshop still needs its own solution. See events and webinars or compare Idun and Eventbrite.