Idun Blue vs Eventbrite — events, live room and replay in one workspace

Eventbrite sells and lists tickets. Idun Blue runs your workshop or webinar in its own live room in the browser, with sign-up, reminders, recording and replay tied to the same contacts, email and courses.

Checked Aug 21, 2026

The Verdict

Eventbrite is a ticketing and event system with a public marketplace, where paid tickets carry fees that vary by country and currency. Idun Blue is built for the creator's own events: a sign-up page, a seat cap with a waitlist, reminders that send themselves and its own live room in the browser, or your Zoom or Meet link. The session is recorded, the replay gets subtitles and can become a course lesson. Every sign-up becomes a contact in the same register as your email, courses and purchases. The same price includes courses, website, mailing list, community, bookings and Idun AI.

Idun Blue Free during the beta, then SEK 1,000/month excl. VAT

Eventbrite Free tickets have no Ticketing Fees; paid-ticket fees vary by country and currency

Eventbrite pricing and plans last checked Aug 21, 2026 against Eventbrite's own pages. Eventbrite says free tickets carry no Ticketing Fees. Fees on paid tickets vary by country and currency and should be checked in the organiser's settings. Eventbrite Pro subscription plans were listed only for Australia, Canada, Ireland, New Zealand, the UK and the US on the checked help page.

Feature-by-Feature Comparison

Feature	Idun Blue	Eventbrite
Free event registration	✓	✓
Paid event access	✗	✓
Capacity and waitlist	✓	✓
Public event marketplace	✗	✓
Organiser and attendee mobile apps	✗	✓
Courses and member community	✓	✗
Connected replay and course access	✓	~
Built-in live video room	✓	✗

✓ = Included ★ = Standout strength ~ = Partial, or a paid add-on ✗ = Not included

A ~ in the Idun Blue column means the feature is in the platform but switched off by default — you turn it on under Settings → Features. Rows where Eventbrite's own pricing page neither confirms nor denies a feature have been left out entirely.

The short version

Eventbrite sells and lists tickets. Idun Blue runs the event itself and takes care of what comes after. You broadcast from your own live room in the browser, attendees land in your contact list, the replay becomes a course lesson and the follow-up goes out from the same system.

Eventbrite’s current fee model

Eventbrite’s official help pages were checked on 21 August 2026. They state that organisers can publish events for free and that free tickets have no Ticketing Fees. Paid tickets, add-ons and donations carry country- and currency-specific Ticketing Fees. The attendee pays them by default, though the organiser can choose to absorb them. Optional paid marketing tools and Pro plans can add cost.

Eventbrite also has a public marketplace for discovery, organiser and attendee apps, onsite workflows and advertising. The exact fee is checked in the organiser’s Eventbrite settings. See Eventbrite’s current pricing explanation.

Idun Blue is free during the beta and then costs SEK 1,000 a month excl. VAT, for the whole platform. Signing up for an Idun event is free for the attendee; tickets are not sold through an offer today.

How an event works in Idun Blue

You create the event in Studio and share the sign-up link. Whoever signs up gets a confirmation with a calendar file, reminders 24 hours and one hour before the start, and an email when you go live. If you move the start time, the reminders move with it. If you set a seat cap, later sign-ups go to the waitlist.

You broadcast in Idun’s own live room straight from the browser, or add a link to Zoom, Meet or similar. In the live room you choose between everyone being seen and heard or stage mode, where only the hosts broadcast. You can mute microphones, bring someone from the audience on to speak and let attendees raise a hand.

After the event

Switch on recording and the session is saved. The replay gets subtitles and a transcript, can be shown on the event page and can be turned into an unpublished lesson in a course. An automation can start for the people who attended and for those who signed up but never came.

Sign-up creates or updates the same contact used by email, courses, bookings and purchases, and marketing consent is only recorded if the person ticks the box herself. Broadcasts and sequences can be tied to the event’s start time.

The same price includes courses, community, website and pages, email and automations, bookings, Instagram planning and link in bio. You switch events on under Settings → Features. Idun AI works directly in the workspace, and you can connect your own ChatGPT or Claude.

Switch to Idun Blue if

you run workshops, launches and live sessions for your own audience and want to broadcast without a separate meeting tool.
you want every sign-up in your mailing list and in the same contact register as your customers.
you want the replay to become a course lesson with subtitles, instead of a file to upload somewhere else.
you want automatic follow-up, different for those who came and those who did not.
you want events, courses, website and email in one price instead of several tools.

Idun Blue opens to more creators as the beta grows. Join the waitlist and we will be in touch.

Keep reading

Thinking about moving from Eventbrite?

Moving courses, members and content is real work, and we do it together with you. Get in touch and we'll walk through what your move would actually involve before you decide anything.

Want to see Idun Blue from the inside?

We'll show you the platform and be clear about what Eventbrite does better. Join the waitlist for the first external workspaces.