Idun Blue for podcasters

Offer paid audio, courses and community while keeping the listener email list and sales journey in the same workspace.

This work usually takes longer than it should.

  • Listeners have no direct route from an episode to an owned list
  • Paid audio, courses and community require separate accounts
  • Sponsorship is disconnected from owned products
  • Listener segments are difficult to follow across tools

How Idun Blue handles the work

Paid audio and courses

Deliver audio lessons, bonus material and structured programmes in the member app.

Learn more →

Listener email

Collect consent through your own pages, then send broadcasts and sequences from the workspace.

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Listener community

Give paying listeners moderated rooms beside the material they bought.

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Offers and checkout

Sell one-off access or subscriptions through your own Stripe account.

Learn more →

Turn your method into a course worth returning to.

  1. Build the course outline
  2. Release lessons over time
  3. Follow learner progress
See how to do it in Studio

The Idun Blue member experience

Move from listening to a direct relationship

A page linked from the show notes can collect an email, deliver a resource or sell an offer. The source, form submission and follow-up can stay attached to the same workspace instead of becoming an anonymous row in another tool.

Deliver more than a public feed

Audio can live in lessons, programmes and the optional audio surfaces inside the member app. Add notes, files, progress and discussion when the material needs more structure than a podcast player provides.

An offer decides the price and the access a buyer receives. Use a one-off price for a series or a subscription for continuing material. Payments go to your own Stripe account and Idun adds a 0% platform fee.

Community rooms and email use the same member records. That makes it possible to address listeners by the offer they bought, the course they joined or tags you apply — without claiming that every podcast app exposes its listener data.

The internal beta is closed. The first creators are offered all of Idun at the price of SEK 1,000/month excl. VAT. Read the pricing details.

Would this workflow work better in one place?

Join the waitlist. We will contact the list first when onboarding opens for external creators.

What do you sell today, and where? (optional)

One email to confirm the address. After that, only when something actually happens.