Order bumps and post-purchase offers

Both hang off the same offer and are set up in the same place: open the offer under Offers and go to the Upsell & cross-sell section.

	Order bump	Post-purchase offer
When	At checkout, before payment	After the purchase goes through
Looks like	A box to tick	Its own page with one offer
Payment	Added to the same purchase	Same card, one click

Order bumps

An order bump appears as an optional extra on the checkout page. The buyer ticks the box and the amount is added to the same payment.

1. Open the offer under Offers.
2. Go to Upsell & cross-sell → Order bumps and click Add order bump.
3. Fill in:
   • Bump offer — which of your offers to present.
   • Headline — one line saying what it is. “Add coaching for just …”
   • Description — optional, a sentence or two on why it belongs together.
   • Discount % — how much cheaper it is here than buying it separately. That’s how the price is set: a discount on the existing offer, not a free-form amount.
4. Click Save bump.

One order bump per offer is plenty. Two choices at checkout makes people hesitate, and hesitation stops purchases.

Post-purchase offer

After a successful payment the buyer can see one more offer before landing on the thank-you page. If she accepts, the same card is charged — she doesn’t fill anything in again.

1. In the same section, turn on Upsell enabled.
2. Pick the Upsell offer.
3. Write a headline and a description. You have more room here than in an order bump — but still keep it to one idea.
4. Save.

Downsell

If she says no, you can show something cheaper instead. Turn on Downsell enabled, pick the offer and write a headline and description.

If she declines that too, she goes on to the thank-you page as usual. Nobody gets stuck.

Related offers

Under Related offers you pick offers that show up on the thank-you page and inside the member app. They don’t sell anything in the moment — they’re there when she’s finished what she bought and wonders what’s next.

What to offer

Good order bumps: the workbook for the course, an extra audio file, access to a community room, a follow-up call. Something that makes what she just bought better.

Good post-purchase offers: continue the job she already paid for. She bought the course — offer the coaching. She bought a month — offer the year.

What doesn’t work: an add-on that costs more than the main purchase, an offer with nothing to do with it, or three offers in a row. The third one reads as a salesperson who won’t let go.

Test it

Walk the whole checkout yourself with a cheap test offer. Tick the bump, pay, see the post-purchase offer, decline it and check that you land on the thank-you page. Then refund it in Stripe.

It’s the only way to know that both the amount and the access come out right.