Idun Blue vs Linktree — the link in your bio leads home to your own business
Linktree gives you a link page that points on to other tools. Idun Blue gives you link in bio on your own domain, plus the website, courses, mailing list and bookings those links lead to. Free during the beta, then SEK 1,000/mo.
Checked Aug 21, 2026
The Verdict
A link page is only the door. Behind the links there is often a site, an email tool, a course platform and a booking service you pay for separately. Linktree also takes a 9% seller fee on digital products on Starter. In Idun Blue, link in bio lives at /me on your own domain, with up to 50 links, a profile, social links, views and clicks, and the links lead to your own website, offers, courses, bookings and mailing list in the same workspace. Instagram planning and Idun AI are included, and you pay a 0% platform fee on what you sell.
Linktree pricing and plans last checked Aug 21, 2026 against Linktree's own pages. Linktree displays plan prices by visitor market. The comparison therefore states the plan structure and current seller-fee claims without converting a region-specific subscription price. Linktree's pricing page states 9% seller fees on Starter and 0% seller fees on Premium for digital products; payment processing may still apply.
Feature-by-Feature Comparison
| Feature | Idun Blue | Linktree |
|---|---|---|
| Basic link-in-bio page | ✓ | ✓ |
| Unlimited basic links | ✗ | ✓ |
| Views and click analytics | ✓ | ✓ |
| Advanced routing and data export | ✗ | ✓ |
| Own connected domain path | ✓ | ~ |
| Courses, members and bookings | ✓ | ~ |
| Email and behavioural automations | ✓ | ~ |
A ~ in the Idun Blue column means the feature is in the platform but switched off by default — you turn it on under Settings → Features. Rows where Linktree's own pricing page neither confirms nor denies a feature have been left out entirely.
The short version
Linktree is a link page. Idun Blue is the whole business your links point to, with a link page built in. Whoever taps the link in your bio lands on your own domain and can read, sign up, buy and book there.
What Linktree offers now
Linktree’s official pricing page was checked on 21 August 2026. It lists Free, Starter, Pro, Premium and Agency/Enterprise plans. The free plan includes unlimited basic links. Paid levels add areas such as personalisation, more themes, analytics, mailing-list integrations, smart routing, social scheduling and Instagram auto-replies. Linktree also supports embeds and QR use.
The page currently states a 9% seller fee for digital products on Starter and 0% on Premium, with transaction and processing fees potentially applying. Subscription amounts are localised by market, so check Linktree’s current pricing page in your own region.
Idun Blue is free during the beta and then costs SEK 1,000 a month excl. VAT, for the whole platform. We take a 0% platform fee on everything you sell: payments go to your own Stripe account and you pay only Stripe’s fees.
Where Idun Blue does more
Idun publishes the link page at /me on your connected domain or the workspace domain. It has up to 50 links, a profile, social links, visual presets, views and clicks.
Then the same workspace handles the rest: the page the link opens, the form that gets filled in, the contact that is created, the offer that is bought and the course or booking that is delivered. The contact lands in the same mailing list as the rest of your customers, and an automation can take it from there.
You plan and schedule Instagram from Studio through a connected professional account, close to the courses and offers you want the posts to lead to. Idun AI works in the workspace: ask it to write a sales page for the link in your bio or a welcome email for the people who sign up. You can also connect your own ChatGPT or Claude.
Switch to Idun Blue if
- the links in your bio lead to several tools you pay for separately: site, email, courses, bookings. Idun Blue includes all of it for one price.
- you sell digital products and want to stop paying Linktree’s 9% seller fee on Starter. Idun Blue takes 0%.
- you want visitors to stay on your own domain from the link in your bio all the way to checkout.
- you want to plan Instagram in the same Studio as your courses and offers.
- you want Studio in Swedish and servers in the EU.
Idun Blue opens to more creators as the beta grows. Join the waitlist and we will be in touch.
Keep reading
- FeatureLink in bioPublish a fast, branded link page on your own domain and see which links people choose.
- FeatureWebsite & pagesBuild sales pages, landing pages and complete sites with a visual section editor, shared site navigation and real draft publishing.
- GuideLink in bio on your own domain: a small page with a real jobHow to choose, order and measure bio links without turning the page into a directory of everything you have ever made.
Thinking about moving from Linktree?
Moving courses, members and content is real work, and we do it together with you. Get in touch and we'll walk through what your move would actually involve before you decide anything.
Want to see Idun Blue from the inside?
We'll show you the platform and be clear about what Linktree does better. Join the waitlist for the first external workspaces.
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