Stop being the IT department of your own business.

No. You pick a ready-made design for your whole site, swap in your own words and photos and publish when you’re happy. If you want help, write the way you talk, for example “make a sales page for my May retreat”, and Idun AI drafts it.

There’s no free trial, but there’s no lock-in either. You pay monthly, cancel whenever you like, and the subscription runs to the end of the period.

Idun Blue costs €199/month excl. VAT. The first 100 pay half, €99/month, for as long as they stay. Everything is included, and we help you move and get started. You pay one month at a time, with no lock-in. Idun takes no percentage of your sales, but Stripe fees apply.

Through your own Stripe account. The money goes straight there, not through us. You connect your account in Studio, and if you don’t have one you create it with Stripe. Customers pay by card, Apple Pay or Google Pay, and with Klarna if your Stripe account offers it. You can sell one-off purchases, payment plans and memberships, and send invoices with VAT.

No. You set your VAT rate, and Idun works out the VAT on each sale from where the buyer lives and whether she’s buying as a business, including OSS and EU reverse charge. The amount is stored on every order. You’re still the seller, so the VAT return stays with you or your accountant.

No. Start your next course in Idun and let what’s running finish where it is. When you’re ready, we help you move what’s in your old platform’s export, and members keep their access and progress when the export includes it. Running subscriptions carry on where they are, and you sell new ones in Idun. How the move works →

It writes from your courses, pages and contacts. Under Settings → Idun AI you can let it read things you’ve written, such as newsletters and course texts, so it writes in your tone. Everything it writes stays a draft until you’ve said yes.

Idun Blue is run by Idunblue AB (reg. no. 559595-9791) in Ljusdal, Sweden. Hanna’s own sites and courses live here, so we have everything to lose if it doesn’t work. Payments go to your own Stripe account, your site can live on your own domain, and if you leave you have 30 days to export your content.

Yes. The founding offer includes help moving and getting started. The help centre has a guide for every part, and the feedback button in Studio goes straight to the people who build Idun. Write to [email protected] and a real person answers, in English or Swedish. We’re a Swedish company that follows Swedish law, and we’ve run our own businesses for more than 15 years.

Yes. Your participants can use the Idun Blue app for iPhone, and everything also works in the browser on your own domain. On Android they use the web app, which can be added to the home screen.

Yes. You connect it yourself in Studio with a guide, and both your site and your member app then live at your address. Until then you have a free address on idun.blue.

Yes. You can connect Claude or ChatGPT to your account and ask them to build pages, offers, courses and email with the same permissions you have. ChatGPT needs a plan that includes developer mode. In Studio for Mac you can also use your own Claude or Codex subscription directly.

The platform, database and Idun AI run on servers in the EU. Email delivery and backups use US providers, and some sub-processors, such as Stripe and Cloudflare, handle data under their own terms. Our data processing agreement is public. Idun Blue isn’t a clinical records system, so sensitive health information doesn’t belong here. Read the privacy policy →

Yes. Studio, checkout, email and the member app work in English and Swedish. Each workspace has one language. If you sell in both, we can set up a second workspace on request.

Enter your email address and your business name, and pay for the first month. We then email you a link to set your password. In Studio, a checklist walks you through to your first sale.